This week's PR Week should make interesting reading. It carries a pretty big ad detailing our Training Price Guarantee, which will be a bombshell for some people I imagine.
The Guarantee is very straightforward -we know our training is better than our competitors'. And we know those competitors charge more. So if you find a similar course offered by one of our competitors for less, then we'll not only beat their price, we'll also throw in a second place for free.
Now I know the worry with any such Guarantee is that there's a heap of smallprint that makes the offer meaningless. But that isn't the case here:
1. It doesn't have to be an identical course -just a 'similar' one. Similar topic, similar length, similar format. And we won't be playing semantics here. We'll be generous to you in interpreting the word 'similar'
2. And we list our competitors -and yes, that list includes CIM and CIPR.
So there's nothing tricky in what we 're offering -it's all very simple. All perfectly genuine.
Why are we doing this? Well because we want to attract even more people to our courses. We know they are of outstanding quality in every format -whether online, or face-to-face, or delivered bespoke in an organisation's offices. And they're delivered throughout the UK, in seven city centres.
We also know that much alternative PR training is highly theoretical rather than of practical use. Delivered by people who long since stopped actually doing PR, and decided instead just to talk about it. And we know that much PR training is priced ridiculously high.
Now that ridiculous pricing didn't perhaps matter as much when the boom years were upon us. But organisations are much more careful with their cash right now, and yet still need to train their staff -help them to keep their edge, help them to stay motivated.
This Guarantee ticks all those boxes.
So take a look at the PRCA Training Calendar . And make the right choice. Contact my colleague Jessica at firstname.lastname@example.org Because what have you got to lose?