Friday, 26 November 2010

PRCA response to today’s High Court ruling

London, 26 November 2010 – Following the High Court’s decision in favour of the NLA, Francis Ingham, PRCA chief executive said “We are disappointed by today’s decision and believe it fundamentally to be flawed – it risks putting an end to the freedom with which information can be shared on the Internet. We are discussing the detailed implications of the judgement with our lawyers and in the meantime have been granted permission to appeal.

If you have any questions or comments, then please call Richard Ellis on 020 7233 6026 or 07779 102 758 or email

Friday, 19 November 2010

Walking The Walk On Evaluation

As an industry, we have wrestled with evaluation for far too long. Decades in fact. And most of that wrestling has -until now- been pretty much pointless.

I hope that this week's PRCA-supported evaluation summit, hosted by AMEC and our opposite, cross-Atlantic number the PRSA, will prove a turning point.

Bringing together the leading professional bodies to agree a common evaluation framework is the absolute prerequisite for driving forward our common agenda. We have fully endorsed the AMEC-PRSA proposals and I'm glad that the CIPR has too.

Our Chairman, H&K's Sally Costerton, and the Chairman of our Best Practice Committee, Huntsworth's Alison Clarke spoke for us at the summit. They set out not only our support for the framework, but also our practical efforts to embed it within our processes, and by doing so, to drive evaluation excellence through our membership.

We have set out two highly practical and I believe significant initiatives, that will ensure we don't just talk the talk on evaluation, but we also walk the walk.

The first is that we we will create a specialist evaluation module as part of our Consultancy Management Standard (CMS). This will allow consultancies and in house departments to demonstrate their commitment to robust and relevant evaluation techniques. Passing this specialist, independently-audited module will result in the award of an evaluation kitemark -public evidence of evaluation excellence. Bear in mind too that CMS has now been adopted by over a dozen countries. So our evaluation ambition and reach goes far beyond just the UK.

The second is that from 2011 onwards, we will include a mandatory evaluation element in our awards programme. This year, the PRCA awards became second in size only to PR Week, so this again is a major practical commitment. And I would urge other awards programmes to follow our lead. Credible PR awards require the credible evaluation of PR work.

A note of caution and realism though. It takes more than one afternoon's summit to crack such a deep, ingrained issue. Good intentions and fine rhetoric will take us only so far -that's why we need practical commitments. We delude ourselves if we think that the path ahead will be simple. but at least now we're walking the walk on it eh?

Tuesday, 2 November 2010

UKPAC Register Open For Business

The public affairs industry takes a further step forward in delivering transparent accountability today, as the UKPAC Register is opened up for CIPR members to submit their details.

The PRCA and APPC have run our own Public Affairs Registers for years now, but their weakness has been a lack of comprehensive cover, and the simple annoyance of looking at two different registers. Very soon, both of those weaknesses will be gone.

Just by way of clarity for our member employees –you’re covered by your corporate PRCA or APPC memberships already. So if you’re also a CIPR member, you don’t need to register again –your details will be registered as the whole PRCA Register is uploaded in one go.

I’m a member of the CIPR, and I do the odd bit of lobbying. So I guess I’d better sign up. Off to the UKPAC site I go……