Our industry's definitely more optimistic about the future than it was this time last year. That's the very clear message of our recent PRCA PR Leaders' Panel.
We asked our member MDs, CEOs and Comms Directors how positive they felt about their own organisation's prospects; about the industry's; and about the country's. We then calculated the balance of opinion by taking the negative responses away from the positive; and by splitting the agency respondents from the in-house ones.
And the results were pretty clear:
Consultancy's/organisation's overall prospects: Consultancy respondents +79; In-house respondents +54
PR industry's overall prospects: Consultancy respondents +53; In-house respondents+20
So -strong confidence from agencies and in house teams alike about their own prospects and about the idnustry's too.
A different picture emerges when asked about the UK's overall economic prospects though:
Consultancy respondents +21; In house respondents -13
The consistent gap between in house and agency sentiment is striking; as is the belief that while our own industry will prosper in 2011, the same isn't necessarily true of the wider economy.
Food for thought as we move through the year. The full results can be viewed at the PRCA site