Wednesday, 23 February 2011

Getting to the Best Talent

Today, we announce the creation of our Access Commission. Its remit is broad but simple: to look at the barriers to entry which exist within our industry, and to examine how to widen access so that the very best people are attracted to PR as a career -and having entered the industry, stay in it.

Every industry has barriers to entry -some (like being intelligent and hard-working) are obviously good; others (like bright people thinking they won't fit in) are obviously bad. It's the bad ones we want to identify and remove. Because we want to get to the very best talent.

So the Commission will examine a whole range of areas -class, disability, ethnicity, parent-friendly workplaces, internships etc etc. It will invite evidence, weigh it, and come forward with practical suggestions to enable our industry to appeal to the very brightest people, regardless of background.

The list of members is pretty impressive. Its Chairman is Insight Public Affairs' John Lehal. And the other members are:

Rishi Bhattacharya, Deputy Managing Director, Edelman
Magda Bulska, Account Manager, Insideout Communications
Leah Bryant, Chairman, PRCA Frontline
Bieneosa Ebite, Chair, Ignite and Managing Director, Brightstar PR
Lee Edwards, Lecturer, Manchester Business School
Nicky Garston, Senior Lecturer, Greenwich University
Kate Hartley, Managing Director, Carrot Communications
Robert Khan, Head of Law Reform, Law Society
Francis Ingham, Chief Executive, PRCA
Sandy Lindsay, Group Managing Director, Tangerine PR
Robert Minton-Taylor, Associate Senior Lecturer, Leeds Business School
Mike Morgan, CEO, Red Consultancy
Dan Murphy, Director of Corporate Communications, Remploy
Gina Ramson-Williams, Group Talent Director, Europe, Weber Shandwick
Danny Rogers, Editor, PR Week
Sarah Stimson, Course Director, Taylor Bennett Foundation

It'll report back in the early summer. I'm looking forward to its work. If you think you have something to contribute, email or DM me - @PRCAIngham

No comments:

Post a Comment