By any measure (except perhaps efficient air conditioning) this week's PRCA Awards were a a roaring success, in a sold-out Park Lane Hilton.
In the 2007 awards -two weeks into my new role at the PRCA- we had a fifth of this week's attendees, and a third of the entries. And, in truth, the evening wasn't very good. In fact, it was so soul-crushingly bad that I seriously contemplating asking Colin Farrington for my old job back at the CIPR. Fortunately, I held my nerve, and decided that instead we'd work hard to improve the awards. And we certainly have.
This week's awards saw a fantastically well-run event, fronted by an hilarious Rufus Hound, showcasing the very best our industry has to offer from across the consultancy, in house and freelance sectors of PR. And attended by 250 people more than even last year's event. I've been to dozens of PR awards, and -biased though i obviously am- it was the most enjoyable I've been to. AS you can see from the photos After PR Week's extravaganza, it was also the biggest. That's a pretty decent achievement.
The only problem of course is this: How can we improve for next year? Well, it's a nice problem to have eh?!