Wednesday, 7 April 2010

Speed Joins PRCA

Two year and six months into me being DG, Speed has joined the PRCA.

It's a genuinely seminal moment.

The criticism laid at the door of membership bodies is that they are slow moving; that they fail properly to represent what happens in the industry they purport to represent; that they are dinosaurs in a land full of sprinters.

Those are fair criticisms. And we need to learn from them. As an industry, we must embrace digital or die. Too many people still hold out against that simple truth. And on too many occasions, the refuskins are membership bodies.

So I am absolutely delighted to welcome Stephen Waddington and Steve Earl's firm into the PRCA.

They're dynamic. They're modern. They live in the future. And now they're in the PRCA.

One final thought.

I think what Stephen has said deserves to be quoted without commentary:

“We're really impressed with how the PRCA has modernised. We welcomed the decision to broaden the membership to include client organisations, the way that the Association has embraced digital communications and its proactive campaigning on issues such as web licensing. The change has been dramatic.”

Stephen's posted about joining on his blog too. I'll leave it at that I think.

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