League Table 2010

Everyone says that they don't care about the Top 150 league table. Just like they say they really don't care if they're in the Power Book or not. Do I believe them? Absolutely not!! Their studied indifference has the same ring of truth as David Cameron saying he genuinely isn't that fussed about his hair; or Gordon Brown telling us that's really quite a laid back sort of guy....

Relative positions matter, especially when there's a move into a different 'class'.

But putting the competition element aside, and looking at the industry as a whole, these are very encouraging figures. This time last year, the PR world was full of doom mongers, predicting the end of the world as we knew it -dozens of agencies turning turtle; hordes of PR execs queuing round the block to get into the dole office..... You get the picture. And what happened? The industry grew by 0.75% over the year.

Now ok, 0.75% is hardly fantastic. Compared with the boom years, it's a pretty sickly number. And very few will look back some time from now and say 'gosh 2009 was a really relaxed, confident year -if anything, perhaps things were too easy'. 2009 was a tough year. But many agencies prospered during it nonetheless, and far fewer agencies went into a nosedive than we might have expected. We ended 2009 in much better shape than we might.

Where does it leave us for 2010 and beyond? Well set in my view. If that was the worst the recession had to throw at us, well.......