Wednesday, 23 June 2010

Launching the PR Council

Today is a big day for the PRCA. It's the day we announce the composition of the PR Council.

The Council includes some of the most respected and well-known names in PR, and it will genuinely be a pleasure to hear their views on the issues facing the industry, and on the work of the PRCA.

In a sign of how engaged our membership now is, over two-thirds of members cast their votes in the week they had available to do so. I know that rate is pretty impressive by the standards of any membership body -in fact, it exceeds turnout at last month's general election!

It's important also to note the structural change. For the first time in our 41 years of existence, the PRCA's governance procedures involve in-house practitioners. That is a major change, and is good news for the PRCA, our members and the broader industry we represent.

I see this development as just the latest stage in the PRCA's renaissance. Over the past two and a bit years, we have more than doubled our agency membership; we have successfully opened our ranks to in-house practitioners; we have become the most vocal advocate and defender of the PR industry; and we have -I hope- transformed the services we offer to members.

It's all part of our drive for continuous improvement. And we have much, much more planned.

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